I have been impressed by the fact that the American citizen, Alex Reynolds (Lost With Purpose), was ready to « damage her business » for « telling the truth » in her video dated April 2019: « Why travel media is dangerous for Pakistan’s tourism ». More than one year after, I came to the conclusion this was not as simple and innocent as I initially believed. It resulted in a « splendid » but predatory marketing operation.
Bernard Grua photographie: portraits du bout du monde: Iakouts de Sibérie, Tsiganes et Aksakals d’Ouzbekistan, Pamiris et Kirghizes du Tadjikistan, Wahis d’Afghanistan et du Pakistan.
Pakistan is a new travel destination which offers fantastic opportunities for adventurous western young ladies wanting to boost their audience. However, their ascent can be as fast as their fall. The travel blogger Alex Reynolds is an example on how irresponsible travel media people can ruin the livelihood of mountain families, despite the warm welcome and the kind hosting they enjoyed in their home.
This article was written in 2006 by a young student, Ms Ramla Akhtar (nowadays calling herself « Rmala Aalam »). It is reproduced under the creative common policy. Credit is given to the author. Akhtar migrated from Karachi to the mountains of northern Pakistan in 2013, where she lives since. In May 2019, she entered into an open religious and ethnic confrontation with the minority among whom she lives. Then, 14 years after its writing, this article becomes an important document to understand the basis for a radical shift in this unusual character.