Pamir has always been a remote and abandoned region of Upper Asia. Today, however, the people face rapid and shocking upheaval due to the terrorist threat, the Taliban irruption, Chinese expansion, and external interference from Pakistan in Afghanistan. This reinforces the need for a transnational vision. Therefore, the Pamir Institute is a think tank embracing all the Pamirs of Afghanistan, China, Pakistan and Tajikistan. The Pamir Institute does not advertise any commercial establishment. The Pamir Institute is not part of any government propaganda or political party.
In this article, we will present the layout of its new website which has three main sections: the home page, the research areas and the four countries mentioned above.
Pamir Institute’s visual identity
Color
The main color of the website is soft blue: #47748B. The component of #47748B is RGB (71 116 139). The complementary color of #47748B is #8B5E47. Blue is the color that is reminiscent of reassurance and trust. It is the color that calms the feeling, and it is popular as a friendly color.
The soft blue color opens to four interesting color schemes
A modest and mature color scheme
It is a color scheme composed of the same hue color. This color scheme gives a modest and impression quietly.
base: Hex #96B6C6 | RGB 150 182 198
main: Hex #47748B | RGB 71 116 139
accent: Hex #143B4F | RGB 20 59 79
A mild and soft color scheme
It is a color scheme composed of near hue color. This color scheme gives a soft, organically natural impression.
base: Hex #8DBCC0 | RGB 141 188 192
main: Hex #47748B | RGB 71 116 139
accent: Hex #183055 | RGB 24 48 85
A powerful and flashy color scheme
It is a color scheme using complementary colors for accent. This color scheme gives a powerful, behavioral and flashy impression.
base: Hex #AAC4D2 | RGB 170 196 210
main: Hex #47748B | RGB 71 116 139
accent: Hex #8B5D47 | RGB 139 93 71
A colorful and harmonious color scheme
It is a color scheme composed of complementary colors and adjacent colors. There is movement, giving a colorful and fun impression.
base: Hex #BFD3DD | RGB 191 211 221
main: Hex #47748B | RGB 71 116 139
accent: Hex #8B4758 | RGB 139 71 88
accent: Hex #8B8647 | RGB 139 134 71
Its four main gradients are as follows
Gradient of gloss and shade, blend #47748B to #CAD7DD & #47748B to #142127
#47748B – #CAD7DD
#47748B to #142127
More natural expression, blend #47748B to #B7BBB0 & #47748B to #20313A
#47748B – #B7BBB0
#47748B to #20313A
Learn more on 47748B | colorate.
Logo
Pamir Institute’s logo shows high mountains and a yak as an evidence of High Asia sphere of interest. Logo fonts are « Norwester » and « Montserrat Classic ».
Watermark
Pamir Institute’s watermark is very similar to the logo. Blue color was replaced by white color. The rest is transparent, except for some grey shadows on topof the mountains
Here, the background is purposely on soft blue to evidence the watermark
Icon
Pamir Institute’s icon and avatar is the yak of the logo. It comes in soft blue, white, grey and black colors.
The home page is divided into « News« , « Research Papers », « Other Publications » and « Resources ». This is based on one of the four categories attributed to each publication. Each chapter presents the last publications for each category.
News
Research papers
Other Publications
Resources
The research field section is split according to publication tags, into different pages: « Geopolitics & crisis », « Childhood & education », « Women rights », « Environment & climate », « Sustainable development », » Heritage », « Community based tourism ».
The countries section is split into different pages according to the country attributed to each publication tag: Afghanistan, China, Pakistan and Tajikistan. Topics pertaining to different countries can be shown on several pages.
Pamir Institute and social media
As of today, Pamir Institute is on Facebook, Twitter, Instagram, YouTube and Pinterest. The website and four social media accounts are shown on the first Google search French result page for « Pamir Institute ». The website and three social media accounts are shown on the first Google search English result page in English.
Pamir Institute on Pinterest
Pamir Institute on Instagram
Pamir Institute on Twitter
Pamir Institute on Facebook
Facebook profile picture
Facebook cover
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