Analysis of « Wake Up on Social Media by Ramla Akhtar »

Ramla Akhtar Rmala Aalam Wake Up on Social Media
This presentation, « Wake up to Social Media », published in 2008 by Ms Ramla Akhtar, under « NEXT by Ramla », is a very interesting one. Not that it is a technology contribution or the result of breaking through researches. It is a focus on a time close from us. However, it is already a picture from a remote past. It is a personal vision from a young educated female user, 28 years old, from a specific country, Pakistan, and from a specific social environment. It tells a lot about its author and the corresponding population segment, which can also be found in other parts of the world.
Ramla Akhtar portrait
Ramla Akhtar public picture on soundclouds. At the time she was a young graduate relying on interpreted theoritical models

If we try to summarize this 2008 paper, we may consider that social media emergence (though already quite extended in 2007/2008) was seen as a revolution, at least in Pakistan. At the very time this paper was written, some basic statements were wrong. Not that they are massively inaccurate on a technology point of view. Actually, the low technology dimension of the paper does not open the door to numerous contradictions.

What is more appealing is, here, the « philosophical » vision of the information, where reality, fact checking, rationalization and substantiation are ignored to be replaced by emotion and non-evidenced allegations, creating an alternative reality thanks to the Social Media power. Amazingly, it could be seen from an educated person as the negation of the education virtues. Curiously, all these risks are considered, by the author, as a new universe for free statements and for uninhibited creation. Nothing indicates clearly that the goal is opinion manipulation. If such a consideration was in the author mind, it would be likely she considers herself not as victim but as a future actor of such a scenario.

Numerous initial comprehension mistakes about the operations and the inputs of the new (for her) social media sphere were already noticeable, in Ramla Akhtar’s article, at the time of her writing. Subsequently, her extensive use of alternative reality and her difficulty to place herself into a learning process revealed the non relevance of her fixed « futurist », and obsolete at birth, Social Media model. Moreover, overestimating the consistence of her model and the level of her Social Media expertise, she entered into an unsuccessful long term web campaign with a mountain minority of Pakistan. Sadly, she is, now, paying a heavy material, psychological and affective price for her wrong postulates and for her lack of knowledge about the Social Media mechanisms and evolution.

Ms Ramla Akhtar in Karachi at the time she wrote this article - as per the image as this CC slideshow
Ms Ramla Akhtar in Karachi at the time she wrote this article – as per the image as this CC slideshow

Ms Ramla Akhtar slideshow is downloaded from Linkedin. Her additional text is also posted in this article without any changes. It is showed in boxes with a blue background. Comments are in gray boxes. This presentation is used according to a Creative Commons status. Proper credit is given to the author Ramla Akhtar, NEXT>, http:// nextbyramla.com, with the links that were demanded. (See last slide)

Slideshow

Slideshow published by Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, on November 15, 2008 – Linkedin source.
Reproduced under creative common status CC Attribution-NonCommercial-ShareAlike License

1. Wake up to social media

Ramla Akhtar A primer on Social Media. The movement. The character. The ground rules. The tools. The Do's. The opportunities. The end. The beginnings. Etc.
A primer on Social Media. The movement. The character. The ground rules. The tools. The Do’s. The opportunities. The end. The beginnings. Etc.

2. New Media {for Dummies}

Ramla Akhtar  1990s: Media Only Viewed W/ Computer Power
videos, CD-ROMs, videogames, computer software, PowerPoint, animation…
… anything NOT traditional media (print, TV, radio, meetings)‏
2007: Technology + Communication + Design [Wikipedia]
+ Social Purpose [Ramla A.]
All above + Email, Websites, Web-Based Diaries/Logs (aka Blogs), Streaming Video, Wiki (Collaborative writing tool), Podcasting (publishing MP3s; downloadable on iPods & other players), Interactive Web & TV & Cells & Installations, SMS, RSS (getting keyword-filtered news in 1 place, from many sources), and other doohickeys
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

1990s: Media Only Viewed W/ Computer Power
videos, CD-ROMs, videogames, computer software, PowerPoint, animation…
… anything NOT traditional media (print, TV, radio, meetings)‏
2007: Technology + Communication + Design [Wikipedia]
+ Social Purpose [Ramla A.]

All above + Email, Websites, Web-Based Diaries/Logs (aka Blogs), Streaming Video, Wiki (Collaborative writing tool), Podcasting (publishing MP3s; downloadable on iPods & other players), Interactive Web & TV & Cells & Installations, SMS, RSS (getting keyword-filtered news in 1 place, from many sources), and other doohickeys

Part of what is mentioned for 2007 already existed in early 2000’s and even in the 1990’s such as Email, SMS, Websites. Of course, this was also used for Social Purpose.

3. New Media -> Social Media

Ramla Akhtar: I call it Social Media
i.e. New Media + a Purpose Served in the Human Society
= media that creates global social connectivity
(for idea exchange, cultural transfer, transaction facility, engagement)‏
[Which was the whole darn point of media to begin with!]
No point using new media/ technology in 2007
if not for achieving purpose. Making meaning. Creating connections.
A wireless mike is to forget the mike & talk-walk about.
New Media is for social-economic-political purposes.
For operating the business of life.
In a super-connected flat world.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

I call it Social Media
i.e. New Media + a Purpose Served in the Human Society
= media that creates global social connectivity
(for idea exchange, cultural transfer, transaction facility, engagement)‏
[Which was the whole darn point of media to begin with!]
No point using new media/ technology in 2007
if not for achieving purpose. Making meaning. Creating connections.
A wireless mike is to forget the mike & talk-walk about.
New Media is for social-economic-political purposes.
For operating the business of life.
In a super-connected flat world.

4. The Great Human Conversation

Ramla Akhtar: 1999: CLUETRAIN MANIFESTO
a Set of 95 Self-Evident Truths
By Locke, Doc, and David
Truth #1: Markets are Conversations!
Truth #2: Markets are People, not Demographics.
Internet connects public-employees-organizations-info.
Conversation?
Real-time. Connected. People-driven. Boundary breaking. Beyond corporate borders. Infiltrating corporate walls. People2people.
Cluetrain : Markets = A Brief History of Time : The Universe
i.e. Not changing/creating the Market (Universe), but stating truth about it
CC Ms Ramla Akhtar, NEXT> http: //nextbyramla.com, November 15, 2008

1999: CLUETRAIN MANIFESTO
a Set of 95 Self-Evident Truths
By Locke, Doc, and David
Truth #1: Markets are Conversations!
Truth #2: Markets are People, not Demographics.
Internet connects public-employees-organizations-info.
Conversation?
Real-time. Connected. People-driven. Boundary breaking. Beyond corporate borders. Infiltrating corporate walls. People2people.
Cluetrain : Markets = A Brief History of Time : The Universe
i.e. Not changing/creating the Market (Universe), but stating truth about it

See comments under slide #5.

5. The Cluetrain Manifesto {official}

Ramla Akhtar: We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Online Markets…
Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

…People of Earth
The sky is open to the stars. Clouds roll over us night and day. Oceans rise and fall. Whatever you may have heard, this is our world, our place to be. Whatever you’ve been told, our flags fly free. Our heart goes on forever. People of Earth, remember.

We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it.

This naive vision, almost acceptable as early as 1999 (not in 2008), of a new information paradise thanks to social media proved to be wrong. Established traditional companies have been able to take full advantage of the new web tools for orienting customer choices. Moreover, the customer himself becomes the good of this market, while his personal data is sold to commercial companies, influencers or even political parties. Big Data, its opaque use and all its privacy issues is the direct result of the Social Media « revolution ».
In 2008, a very light « research » work could not miss the financial interests involved in the development and the support of these new technologies.

6. Economics of conversation

Ramla Akhtar: Buy . Look at my purse, car, city. Visit . Stay away. Don’t talk to . Don’t trust . Did you hear ? I recommend . _ gave me a bad deal. I work for ; they’re wonderful/ dreadful. I see you’re reading/watching from your list; I’m getting one too. I’ll also attend _ event, b/c 19 friends signed up. _ look popular. See my media. I liked your profile; I want to hire you. Get more info here. Let’s start . Stop .
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Buy . Look at my purse, car, city. Visit . Stay away. Don’t talk to . Don’t trust . Did you hear ? I recommend . _ gave me a bad deal. I work for ; they’re wonderful/ dreadful. I see you’re reading/watching from your list; I’m getting one too. I’ll also attend _ event, b/c 19 friends signed up. _ look popular. See my media. I liked your profile; I want to hire you. Get more info here. Let’s start . Stop .

FILL IN THE BLANKS. DO THE MATHS.
Each conversation X multiplier affect [= social authority]
Each conversation X 100s of times => Take it seriously.

Driving Force: Connectivity. Riding on: The Web 2.0
(= Internet with real-time interactivity / sharing ability)‏
People are talking. Talking about people. Talking about Ideas.
What? How? Who? When? Where? Why? Buy .

Wrong projections. It might have partly worked at the very beginning of Social Media implementation in Pakistan, when people discovered they could freely communicate. In 2019/2020, Ms Akhtar is still considering this naive perception. However, her posts are ignored, while they are not competitive against other valued publications.

7. Social media entities

Ramla Akhtar: The forgot part is the one of search engines. If activities on social media do not result in web visibility and sustainability, then most of the work is lost and the impact is limited to a very small audience. Adressing social media by segment and not seeing it as an interconnected global numerical world is missing the core part of this information revolution.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

The forgot part is the one of search engines. If activities on social media do not result in web visibility and sustainability, then most of the work is lost and the impact is limited to a very small audience. Adressing social media by segment and not seeing it as an interconnected global numerical world is missing the core part of this information revolution. Consequences and crucial way of using social media has not been addresses in Ms Ramla Akhtar’s article. Surprisingly, as we will show subsequently, this blindness continues until 2020.

8. New Media for a New World

Ramla Akhtar: The World of Traditional Media
Scarcity Mentality
Hierarchy/ Chain
Function vs. Design
Tell
Institutional Control
Contrived
Time-Delayed
Print, TV, Radio, Person
Concentration

Brand Loyalty
Communication Impresses
Buying / Selling
Rifle? Shotgun? AK47?
Controlled Information
Corporations Know
Transaction
Finis - The World of Social Media
Abundant Mentality
Web/ Cycle
Purpose at Hand
Talk
Consumer Control
Open and Honest
Real-Time
Traditional + Web + Cell
Fragmented Attention

Self Satisfaction
Communication Engages
Matching
Duck Online, Orchestrating Life
Open Information
Consumers Own
Lovin’ It, ‘n’ Livin’ It
Etc…
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

The World of Traditional Media
Scarcity Mentality
Hierarchy/ Chain
Function vs. Design
Tell
Institutional Control
Contrived
Time-Delayed
Print, TV, Radio, Person
Concentration

Brand Loyalty
Communication Impresses
Buying / Selling
Rifle? Shotgun? AK47?
Controlled Information
Corporations Know
Transaction
Finis

The World of Social Media
Abundant Mentality
Web/ Cycle
Purpose at Hand
Talk
Consumer Control
Open and Honest
Real-Time
Traditional + Web + Cell
Fragmented Attention

Self Satisfaction
Communication Engages
Matching
Duck Online, Orchestrating Life
Open Information
Consumers Own
Lovin’ It, ‘n’ Livin’ It
Etc…

In 2008, in a country like Pakistan, where information was controlled by authorities there was a legitimate aspiration for fresh air. Web expectations were high. However, does it mean that Social Media could have been an efficient alternative to traditional media?

« Comparison is not reason » says a French proverb. Even more when a comparison is based on interpretations. It is true « mainstream » media are quite often targeted for their supposed or evidenced weaknesses. It is true that Social Media jeopardizes traditional media audience. It is also true that Social Media proved to be a factor contributing to lowering traditional media quality. There is a rush to sensational news and buzz in order to capture an audience, a source of advertising revenue and financing. As a consequence, even by traditional media, information is, frequently, not adequately checked before being published.

Control from large commercial companies is a key part of Social Media modus operandi. Not only from media access providers but also from numerous other agents. VK, the Russian Facebook, is, now, 100% financially and operationally controlled by the Russian state. China State restricted foreign Social Media access and developed its own web communication tools. Citizen personal data, thoughts, writings, etc. are in the hands of states and of commercial companies. This abuse on privacy and freedom of thought or expression did not happen with traditional media. Moreover, less than 5 years after Ms Akhtar article, troll factories revealed to be managed by, at least, one state. « Fake news » became an international concern.

« Rifle? Shotgun? AK47? » are strange words. Here, their immediate connection with traditional media is not obvious. They might be part of the dramatization Ms Akhtar recommend for communication. On the other hand, Social Media appeared to be a privileged vector for drug and arm traffic, fundamentalism promotion, Daesh recruiting and terrorism supports.


In 2020, social media are not under « Consumer Control ». They frequently cannot be considered as « Open and honest ». They are not « Customer owns ». Of course, not of all this was predictable in 2008. However, we will observe how some of Ms Ramla Akhtar’s following slides include this Fake News and conspiracy culture seeds, as showed in her postulates and assertions.

9. Characteristics

Ramla Akhtar: 6xSense-ational
Audio, Video, Text, Touch, Intuition
[“A Visual Culture is Taking Over the World.”]
John Naisbitt, 2000 – Mind Set!
[“A 6xSense-ational Culture is Being Awoken.
We are, Indeed, Creating Hyper Sense-ational
Virtual Realities. Think Second Life. ”]
Ramla A., 2007 – [NEXT> by Ramla]
Rule of the Thumb:
Red Matter (Heart)‏
Gray Matter (Mind)
= Emotion Rules Logic
(=> Story Rules Data => Human Voice Rules Corporate Speak)‏
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

6xSense-ational
Audio, Video, Text, Touch, Intuition

[“A Visual Culture is Taking Over the World.”]
John Naisbitt, 2000 – Mind Set!
[“A 6xSense-ational Culture is Being Awoken.
We are, Indeed, Creating Hyper Sense-ational
Virtual Realities. Think Second Life. ”]
Ramla A., 2007 – [NEXT> by Ramla]
Rule of the Thumb:
Red Matter (Heart)‏
Gray Matter (Mind
)
= Emotion Rules Logic
(=> Story Rules Data => Human Voice Rules Corporate Speak)

« Visual culture » as mentioned by John Naisbit as early as 2000 is recalled by Ms Ramla Akhtar. As a matter of fact, in 2020, this visual culture is not independent. It is encouraged, sponsored and organised by states or large companies. For example, tourism in Pakistan is State promoted via Social Media. It could be misleading as explained by the famous travel blogger, Alex Reynolds. See: « Can we believe in what travelers say about Pakistan? Are they accurate, fair and independent? »

Following assertions are concerning because those are the roots of the Fake news and conspiracy theory culture: « 6xSense-ational Culture », « Creating Hyper Sense-ational Virtual Realities », « EMOTION RULES LOGIC ». Instead of seeing potential damages for the human society and to suggest proper behaviors, Ms Ramla Akhtar proposed to follow the wave (next slide #10) and even presented, conscientiously (?) a tool box helping in being an agent of this disinformation culture (slide #13).

« Emotion rules logic », is probably the worst part of Social Media. Propaganda states machine, radicalized religious propaganda, far-right or far-left disinformation campaigns and cyber-criminals assaults focus on disconnecting any critical sense in order to replace it by negative impulses, if not death ones. EMOTION instrumentation proved to be the ideal ground for Fake News and conspiracy theories. This practice is potentially leading to harassment in pack and to the law of Lynch. It is not obvious Ms Ramla Akhtar, in 2008, had a clear vision of such consequences. Nevertheless, in 2019/2020 she took the full dimension of this phenomena in a large Social Media campaign against a peaceful mountain minority.

10. Letting Fear Go

Ramla Akhtar: Q: 10,000,000s of messages. 1,000,000s of people. 1000s of channels. 10s of social networks. 
How can I (1) live in this Mad Multiverse of Media!? 

A: Be like the Surfer who rides The Ocean Waves. 
You Can’t Change Flow. 
So Go With It. 
Learn. Adapt. Enjoy.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Q: 10,000,000s of messages. 1,000,000s of people. 1000s of channels. 10s of social networks.
How can I (1) live in this Mad Multiverse of Media!?

A: Be like the Surfer who rides The Ocean Waves.
You Can’t Change Flow.
So Go With It.
Learn. Adapt. Enjoy.

Master the change

This slide has a poor value. If you follow the wave, then you don’t bring added value, you don’t master the change. Both assertions are opposite. In 2019/2020 massive retweets, compulsive comments, regularly changes in her Twitter bio and name according to opinion waves such as climate change, #Meeto, child maltreatment, Coronavirus etc. did not allow Ms Ramla Akhtar to develop an audience. On the contrary, her confused message led to a shrinkage of her audience that she tried to contain by the disproportionate quantity of accounts she is following. See: « Discover the strength of your Twitter account while facing an enraged cyberstalker. »

11. Ground Rules

Ramla Akhtar: Communication is conversation, not monologue. 
Don’t tell, be engaged. From Conception till End.
Listen. Talk. Share. Dis/Agree. Be human. (How’re you doing?)‏

Participants in social media are people, not
corporations. (Organizations are people, not manage-bots.)
Conversations are attributed clearly to source.
Anonymity, and Voice of Brochure are not on.

Core Values: Honesty and transparency.
Manipulate or spin, and people will walk.
It's pull, not push. People place communication
and products around their lives.

Distribution, not centralization. Conversations grow like trees.
Many talkers, many listeners. Info not owned, but shared.
Everyone has access.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Communication is conversation, not monologue.
Don’t tell, be engaged. From Conception till End.
Listen. Talk. Share. Dis/Agree. Be human. (How’re you doing?)‏


Participants in social media are people, not
corporations. (Organizations are people, not manage-bots.)
Conversations are attributed clearly to source.
Anonymity, and Voice of Brochure are not on.

Core Values: Honesty and transparency.
Manipulate or spin, and people will walk.
It’s pull, not push. People place communication
and products around their lives.

Distribution, not centralization. Conversations grow like trees.
Many talkers, many listeners. Info not owned, but shared.
Everyone has access.

« Communication is conversation ». It should be. This is not a policy followed by Ms Ramla Akhtar. Her Facebook or Twitter posts are long personal, most of the times imagined, stories for staging herself. See: « Hunza : the Black Mountain Dragon anthology«  See also: « Case study: how a cyberstalker launches an assault on Twitter? » There are very few feed-backs or likes. Contradictory comments are captured and removed. Subsequently they are endless, taken out of context for making new post in order to punish and stalk their authors. See: « In the troll kitchen, practical case of cooking “real-fake” evidences. »

« Participants in social media are people, not corporations. »
Since 2013, it is proved to be wrong. A large traffic on Social Media is created by bots for commercial or propaganda purposes. They are, now, considered as an integral part of an hybrid war.

« Anonymity, and Voice of Brochure are not on ».
There are huge numbers of anonymous profile on Social Media. As far as Ms Ramla Akhtar is concerned, she hows a quantity of Facebook accounts not revealing her name. None of her two hyper active Twitter accounts shows her name. One of them is even an impersonated account. See: « How @BarefootRara publicly proved to be the same Twitter user than the suspended @GruaAbuseArkive?« 

« Core Values: Honesty and transparency. »
Social media are the favorite play ground for dishonest information and Fake news. Ms Ramla Akhtar in slide #13 explained how to be part of this game. It makes it contradictory with this statement.



12. Tools How-to {selected}

Ramla Akhtar: Social Networks + Websites:
Watch updates. Gather Intelligence. Create Conversation. Buy + Sell. Foster communities. Create word-of-mouth referrals. Start up businesses. Rally resources. Hire. (Fire!). Buy micro-focused ads.
Upload it on YouTube. On Flickr. Link back to it.
Blogs + RSS:
Place messages in contextually relevant blogs. Start own blogs. Create interactive user spaces. Syndicate messages.
Physical/ Virtual Space:
Behold their on-body/ personal media: Behold them.
Create tactile touch-points. Get them to do physical action.
Etiquette:
Don’t overwhelm. Don’t impose upon who doesn’t want you.
Stick with those who love you. They are plenty.
Look for lovers. If you can’t find any, you basically suck.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Social Networks + Websites:
Watch updates. Gather Intelligence. Create Conversation. Buy + Sell. Foster communities. Create word-of-mouth referrals. Start up businesses. Rally resources. Hire. (Fire!). Buy micro-focused ads.
Upload it on YouTube. On Flickr. Link back to it.
Blogs + RSS:
Place messages in contextually relevant blogs. Start own blogs. Create interactive user spaces. Syndicate messages.
Physical/ Virtual Space:
Behold their on-body/ personal media: Behold them.
Create tactile touch-points. Get them to do physical action.
Etiquette:
Don’t overwhelm. Don’t impose upon who doesn’t want you.
Stick with those who love you. They are plenty.
Look for lovers. If you can’t find any, you basically suck.

Social Networks + Websites
Contrary to what she recommended above, Ms Ramla Akhtar under her name or her under her alias, Rmala Aalam, has a weak presence on social networks. She has no Flickr account. She has just a small YouTube channel under an ambitious name « ChangemakersPK » with just 4 videos posted 10 years ago. This channel has only 10 subscribers. The maximum number of views she got for one of her video was 190. She had a few blogs, which are dead as of today.
Ms Akhtar also has an approach consisting of using anonymous accounts or impersonated ones on Facebook or Twitter. As a result, no parts of her plethoric activities work as a consistent interconnected network. When she decided to make public her crisis with the Chapursan Valley community and to leverage opinion in her favor, her numerical space was totally open for any person opposing to this plan. It became a numerical suicide.
Leaving open the Flickr field for the opposition she creates against her internet activity was a wrong lack of move as show the Flickr results under Ramla Akhtar, Rmala Aalam and BetterBonds.
Despite the prodigious number of videos posted on Facebook, a Google video search gives unfavorable results, for Ramla Akhtar, Rmala Aalam, or no results for BetterBonds. A direct search on YouTube brings no results forRamla Akhtar, Rmala Aalam or BetterBonds.
Ms Ramla Akhtar recently created a YouTube channel under another alias: « Ramala al’Aalam ». It shows no videos and no subscribers.
Blogs + RSS:
As explained, Ms Ramla Akhtar, aka Rmala Aalam, has no significant blog as of today.
« Etiquette: Don’t overwhelm. Don’t impose upon who doesn’t want you. Stick with those who love you. They are plenty. Look for lovers. If you can’t find any, you basically suck. »
The personal life (breaking with family & friends, if not making them enemies) and the review of Akhtar’s post on Facebook or Twitter shows the opposite of the last recommendation.

13. Opportunities

Ramla Akhtar
Take Away
HIGHER PARTICIPATION = 
HIGHER ACCEPTABILITY.
(But only takers = losers.)‏
Capture the Zeitgeist
(by observing social networks).
Education + Entertainment.
Make beneficial connections.
Use wisdom of the crowds.
Ask for help & knowledge.
Get free/ low-cost media.
Share from collaborations – create new income channels.
Rally support for causes.
Get markets’ honest feedback.
Multiplied, multi-level reach.
Etc. Enjoy the Surf.
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Take Away
HIGHER PARTICIPATION =
HIGHER ACCEPTABILITY.
(But only takers = losers.)‏
Capture the Zeitgeist
(by observing social networks).
Education + Entertainment.
Make beneficial connections.
Use wisdom of the crowds.
Ask for help & knowledge.
Get free/ low-cost media.
Share from collaborations – create new income channels.
Rally support for causes.
Get markets’ honest feedback.
Multiplied, multi-level reach.
Etc. Enjoy the Surf.

Give Away
*HIGHER CONTRIBUTION =
HIGHER SOCIAL AUTHORITY.
Spread your ideas.
Contribute to open
source projects.
Test prototype ideas.
Barter your unused idea
for another’s expertise.
Inspire. Motivate. Be loved.
Change what you can.
Share organizational knowledge.
Share brand stories.
Your trash = their treasure.
Entertain and education.
Connect people and resources.
Etc. Go with the
Flow.

Either these simple statements were wrong or incomplete, either were they wrongly implemented by Ms Ramla Akhtar, the result is that this user has no social authority. She is not able to monitor any answer about herself in Google Search results. None of her call for action get any kind of answer on her two media: Facebook and Twitter. Her quest for being a leader, in any of the large trends she tries to be part of, is unsuccessful. See: « How a heavy Social Media campaign based on Ms Ramla Akhtar’s model missed its goals & had painful counter-effects?« 

Actually Ms Akhtar is not a « giver ». She wants to be a « taker« . She wants to create an audience and an opinion to support her personal attack on local people, on communities, on a religious and ethnic minority, on foreigners and on any person she may consider as a competitor. This results of non-interactive conversations, where she stages herself in long exhibitionistic and repeated rantings, where she tolerates no explanation request and no contradiction. Such an unpleasant flood of « communication » is likely detrimental to its author. The compulsive re-tweets of recognized Twitter users cannot balance this boring and negative image.

Was Ms Ramla Akhtar sincere when she made this pink tainted slide? That’s not the point, here. What can, however, be ascertained is that it did not work for her.

14. Stories, Drama, Theater, Capture imagination

Ramla Akhtar: tell vivid stories
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Create fake drama, say imagined tales using emphatic and dramatic words such as: « torture », « violence », « rape », « subversion », « terrorism » or stage a personal theater disconnected with the reality is what Ramla Akhtar, aka Rmala Aalam, is using in her efforts for stimulating emotion and attract audience. See: « How Chapursan Valley legends and religious traditions have been diverted for a personal questionable tale« . We are, here, actually in the heart of the Fake-news and conspiracy theories. This is contradictory with « Core Values: Honesty and transparency. Manipulate or spin, and people will walk «  presented in Akhtar’s slide #11 (Ground rules).

15. Copy-left Notice

Ramla Akhtar: Proposed ad reseacrhed by
Ramla Akhtar 
Social Designer, Futurist, Speaker, Writer 
Owner of: NEXT> by Ramla 
A futurist consultancy with focus on society, enterprise & media 
Ramla Akhtar can be found on: 
LinkedIn 
TrendHunter.com 
Email: [email_address] 
This presentation was first prepared to supplement Ramla's article in AURORA – a Pakistani publication on ideas and marketing approaches. 
You may share this; just keep this slide and any hyperlink within the presentation intact. If partial slides are to be shared, please make clear author attribution to RAMLA AKHTAR and NEXT>
 (hyperlinked in digital formats; URL - http://nextbyramla.com - in print).
CC Ms Ramla Akhtar, NEXT> http:// nextbyramla.com, November 15, 2008

Proposed & researched by
Ramla Akhtar
Social Designer, Futurist, Speaker, Writer
Owner of: NEXT> by Ramla
A futurist consultancy with focus on society, enterprise & media
Ramla Akhtar can be found on:
LinkedIn
TrendHunter.com
Email: [email_address]
This presentation was first prepared to supplement Ramla’s article in AURORA – a Pakistani publication on ideas and marketing approaches.
You may share this; just keep this slide and any hyperlink within the presentation intact. If partial slides are to be shared, please make clear author attribution to RAMLA AKHTAR and NEXT>
(hyperlinked in digital formats; URL – http:// nextbyramla.com – in print).

Access the complete case study

A little bit more than ten years ago, Ms Ramla Akhtar was a naive inexperienced “global citizen” providing services, under her own consultancy firm,”NEXT>byRamla”. She introduced herself as a specialist in numerous spheres, including the Social Media one.

This above analysis is one article part of a complete case study summarized, with links to its four papers: « How Ramla Akhtar’s criminal Social Media model was dismantled ».

Access to NEXT> by Ramla’s presentations

“NEXT> by Ramla” was an independent consulting firm belonging to Ms Ramla Akhtar (naming herself, nowadays, Rmala Aalam). The above presentation is also part of the review done for her area of expertise and her commercial services.
Access to: « NEXT> by Ramla », expertise review, practice versus theory.

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Ramla Akhtar Rmala Aalam Wake Up on Social Media
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Exhibits

Update 2020/08/24 – Have a look on how Ramla Akhtar’s remaining logos and avatars and cleansed from the web: Ramla Akhtar’s logos.

Ramla Akhtar writer
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In 2012, Ramla Akhtar produced a collection of conversations to teach people how to write. These lessons are proposed for purchase. There is no doubt Ms Akhtar is talented in writing fictions about herself. For other topics, as evidenced above, her “expertise” and assessments are supported by no substance and no technical skills.

Moreover, her writing is spoiled by:
– large usage of slang words,
– massive plagiarism,
– criminal harassment and calumnious denunciations,
– forgery and use of forger,
– conspiracy theories.

Social Media — Authenticity-at-Source
Uploaded byRamla Akhtar (141 views)
In an interconnected, convergent world connected through social media, word not just travels, it grows, multiplies, morphs, mutates, and grows GIGANTIC. Lessons: What goes round, comes round.
Copyright:Attribution Non-Commercial No-Derivs (BY-NC-ND)
Available FormatsDownload as PPT, PDF or read online from Scribd

Ramla Akhtar, aka Rmala Aaalam

Ramla Akhtar on S. Cloud

Ramla Akhtar avatar
Ramla Akhtar, one of her public avatars

Interview Ramla Akhtar – Urdu – about Pakistan Change Makers

Ramla Akhtar Logo
Interviews compilation image
Ramla Akhtar Profile
Interview personal image of Ms Ramla Akhtar

This article on Twitter

Twitter post

In Twitter carousel on Google search first page

Publié par Bernard Grua

Bernard Grua, auditeur, expérience internationale, Sciences Po Paris, officier de Marine de réserve. Langues: français, anglais, allemand, espagnol. Hobbies: photographie, géopolitique, patrimoine maritime, reportages

3 commentaires sur « Analysis of « Wake Up on Social Media by Ramla Akhtar » »

  1. I am extremely impressed with your writing skills as
    smartly as with the layout in your blog.
    Is that this a paid theme or did you customize it
    your self? Anyway stay up the nice quality writing,
    it is uncommon to see a nice blog like this one nowadays..

    J'aime

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