How Alex Reynolds, Lost With Purpose, managed bad buzz as a brilliant marketing tool?

I have been impressed by the fact that the American citizen, Alex Reynolds (Lost With Purpose), was ready to « damage her business » for « telling the truth » in her video dated April 2019: « Why travel media is dangerous for Pakistan’s tourism ». More than one year after, I came to the conclusion this was not as simple and innocent as I initially believed. It resulted in a « splendid » but predatory marketing operation.